The big question, what does Lloyds have to offer for micro-saving? It turns out, they already have a service. Save the change® : It rounds up the amount you spend to the nearest pound. For example, if your coffee costs £2.20, they transfer 80p from your current account into your savings account. Thereby combining the spending and saving.
BUT, Why don’t people use this service? We conducted research and interviews amongst lloyds users and We were able to get insights from the users about Save the change® by distinguishing moments of 'awareness', 'access', and ‘action’.